![]() ![]() According to D'Hooge, after doing some market research, Mattel realized if it could license the Intel brand, it could potentially generate more revenue for its toys. "One of the areas we identified as an essential area of interest was things that kids play with.and that led us to think about toys as a new category as a peripheral for computers."Īround this same time, Mattel was looking to counteract the erosion of its toy consumers to video games. "My team was trying to understand how computing in the home could be useful away from the computer," recounts D'Hooge. Ironically, one of the toys produced offered an early look at today's perceptual computing concept. Today, it's RealSense 3D cameras and perceptual computing, but back then the connected toy offered a unique new usage for families and children. and Intel Corporation went beyond collaborating on devices the two companies actually created a startup and gave it a brand of its own.Īiming to combine the technology and innovation around computing at Intel with the toy-design expertise of Mattel, the joint venture became the birthplace of several "smart" toys under the Intel Play brand.Īccording to Herman D'Hooge, who managed the Smart Toy Lab initially, Intel was (and still is) constantly looking for ways to extend the use of the personal computer in the home. ![]() In the late 1990s Intel and Mattel forged a unique relationship that led to a series of connected toys, which also provides some interesting insight into early thinking around smart toys and user experience. The writers at Intel Free Press recall the time when Intel wanted to be in the toy business. ![]() We now have Barbie dolls connected to the Internet and new types of"smart" toys being introduced. ![]()
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December 2022
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